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Creative

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A mindset to create game-changing initiatives

We believe no amount of beautiful footage can make up for a lackluster concept. Our multidisciplinary team brings creative energy and expertise from all walks of life to identify our client’s core values and translate them into something visually and emotionally compelling.

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E.G. Enterprise1/4
At its most fundamental, Enterprise helps people get where they need to go. The isolation of a busy life far from home is a relatable story for so many. We wrote a concept that shows when times are hard and you need to return to your roots, Enterprise will help you home.
Production

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The Sum Is Greater Than Its Parts

Every project comes with its own unique set of logistical hurdles. With our scrappy attitude and meticulous artistic approach, we’re equipped to handle any production challenge, big or small.

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E.G. UVU2/4
We wanted to deliver UVU a non-standard university recruiting ad on a very standard university budget. Instead of focusing on stereotypical scenarios of students in a lab or classroom, we highlighted UVU’s more unique offerings like their Fire Science program and Rodeo team. Late nights and early mornings with a skeleton crew paid off for a diverse and exciting ad that defies traditional higher education norms.
POST

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Never satisfied until the i’s are dotted and the t’s are crossed.

The unsung heroes of this whole process are the editors, composers, and artists that assemble the puzzle pieces into something truly unique and impactful. Trust us when we say it will keep us up at night if the final product isn’t perfect. Seeing a project through from start to finish is a reward unto itself.

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E.G. Pendleton3/4
The pacing of Woven with Memories follows that of real life. I.e. the compression of time when life is at its fullest and how it slows to a crawl when things are hardest. Every element from the editing to the music to the color combines to portray the deep emotion of one daughter’s connection to her mother.
Distribution

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Don’t post and pray.

In the data-driven marketing world in which we live, if you don’t have a distribution plan in place you’re probably looking for one. We’ve forged partnerships with some of the best social ad buyers and strategists that money can buy. Say the word and we’ll make some phone calls.

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E.G. CHBF4/4
The mission of the Charlotte Helen Bacon Foundation is one that resonated with us immediately. Upon completing the project they were thrilled with the piece but unsure where to go next. Through our partners the organization saw a 5000% increase in web traffic and over a million unique impressions.
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mail@oneofthefold.com +801 513 8457
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