A → 001
UTAH JAZZ
"MOUNTAIN
BASKETBALL"
Client: UVU
Production Company:
The Fold
Director: Benji Allred
Produced By: Merik Richardson, Christian Darais
Director Of Photography: Bentley Rawle
Full Credits1/1
1st AC: Austin Haack, Ben Haskin
G/E: Kato Wong, Austin Berenyi
HMU: Mikaela Kester, Samantha Lambson
Editor: Shawn Tyler Packard
Original Music: Christian Darais
Colorist: Benji Allred
Sound Design & Mix: Christian Darais
CASE STUDY
C → 001
A mindset to create game-changing initiatives
It’s 2024. Donovan Mitchell - traded to the Cavs. Rudy Gobert - traded to the Timberwolves. The team is under new ownership and at the beginning of full-scale rebuild. How do you keep the fanbase engaged?
Show that you have a unique vision for the future. Put your level of investment on screen. Bring the fans along with you as you begin the climb. The Fold partnered with the Jazz to shape the strategic insight around “Mountain Basketball”, crafted the anthem script, and executed every phase of production and post production in house. The result? A league worst 17-65 record and a lot of rabidly optimistic fans.
E.G. Enterprise1/4
At its most fundamental, Enterprise helps people get where they need to go. The isolation of a busy life far from home is a relatable story for so many. We wrote a concept that shows when times are hard and you need to return to your roots, Enterprise will help you home.
